Kimberly Clark - Scottex
For a Softer World / J. Walter Thompson Madrid
For a Softer World is the new Kimberly Clark campaign in Spain, its first local production in years, aimed at launching the new product Scottex Sensitive. The campaign is a testament to the brand’s trust in local creative and production capabilities. Using the campaign as a launching pad, JWT has teamed with Scottex with the goal of bringing the brand to a new level, levying a more emotional point of view in its communications. The TV spot, done by JWT, tells the story of two loveable protagonists who look for a way to defeat a notorious enemy, the monster in the closet. Emil Samper of the production company was the director chosen to spearhead the filming of the spot. The concept “For a Softer World” will be the communication platform for all of the brand’s campaigns en 2013/14 in Spain. JWT is the agency charged with the supervision and implantation of the “softer world” concept into Scottex’s integrated brand strategy.