Vodafone - Retail - Customer Experience
The Good, The Bad and The Clueless / J. Walter Thompson Athens
“I’ve seen this movie before” is a Greek expression that means “been there, done that”. That is what Vodafone says to the business segment: I know what you need, because “I’ve seen this movie before”. That expression is the creative trigger to remake known cinema films into the modern era. So we remake the famous “the good, the bad and the ugly” spaghetti western movie into the hilarious “The good, the bad and the… clueless”!