The world’s first garbage hotel / J. Walter Thompson Madrid
“SAVE THE BEACH” is Corona’s project to raise awareness of the degradation of European beaches. In 2010, we created THE FIRST HOTEL IN THE WORLD CREATED FROM RUBBISH, collected from different European beaches. It symbolizes the future of our vacations if we do not act now.
The hotel, designed by German garbage artist H.A. Schult, opened its doors in Rome on World Environment Day. Guests had booked their rooms online in exchange for telling their experience.