Vodafone Spain - Vodafone
Vodafone - Christmas / J. Walter Thompson Madrid
The campaign is based on the relaunch brand strategy of Vodafone. A relaunch based on consolidate relationship and confidence with its clients through actions, not words, demostrated through some transparent and credible commitments. The relaunch begins by introducing three key axes: no surprises prices, better mobile connection and better service. The campaign will have strong support on TV (with three spots of 35 "), newspapers, magazines, outdoor and radio.