Vodafone - Vodafone yu:
Vodafone yu: / J. Walter Thompson Madrid
Vodafone enters the mobile segment for young people, with an offer centred on prepaid phone plans. To do so, JWT has created Vodafone yu: a space where Vodafone and young people come together and decide the things that can’t be missed. Along with the “yu: No te pierdas nada” radio show, broadcasted by Los 40 Principales, Vodafone yu: will have a presence in social networks (Twitter, Facebook, and Tuenti) at events, parties and sponsors. To spread the word, Vodafone yu: will have campaigns in traditional media, online, special actions, at universities and POS.