J. WALTER THOMPSON INTELLIGENCE
Generation Z – Brazil / J. Walter Thompson Brazil
This report from the Innovation Group takes an in-depth look generation Z in Brazil, a group whose lives have been marked in recent years by their country’s spectacular economic rise, as well as its persistent social inequality.
We estimate that this group represents more than $35 billion in annual spending power and almost 17% of the Brazilian population - making them a vital consumer cohort to reach in one of the world’s most important emerging markets.
The report features:
• 58 pages of insight and analysis on Brazil’s generation Z across retail, finance, technology, beauty and more
• A survey of 503 Brazilian 12- to 19-year-olds from SONAR™, J. Walter Thompson’s proprietary research unit, with data comparisons to the US and the UK
• Case study interviews with Brazilian gen Zers representing the South, Southeast, and Northeast of the country
• Profiles of seven key Gen Z influencers for the Brazilian market