J. Walter Thompson Intelligence
New Natural: THE NEXT GENERATION CONSCIOUS CONSUMERISM / J. Walter Thompson Worldwide
“Natural trends that once would have remained confined to the specialty food sector are now rapidly scaling up to the mass market and are having an immediate impact on beauty, apparel and even architecture,” says Lucie Greene, Worldwide Director of the Innovation Group. “What began as a philosophy in food is now infiltrating virtually every lifestyle category. Natural products are no longer seen as niche alternatives, but are aspirational, and consumers are willing to pay accordingly.”
The 79-page report includes:
– A 28-page beauty deep dive exploring New Natural’s impact on the beauty industry edited by consulting industry veteran and beauty journalist Anna-Marie Solowij
– A survey of 1,000 US and UK consumers from SONAR™, J. Walter Thompson’s proprietary research unit
– 10 pages of infographics revealing new consumer attitudes toward natural products and messaging
– 20 key trends in food and drink, beauty, personal care, apparel and more.